The UK Blend

Privacy policy

Last updated May 29, 2026

Privacy Policy

1. Introduction

Welcome to The UK Blend (“we,” “our,” or “us”). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website https://www.theukblend.com and interact with our content, including our Web Stories.

We adhere to the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and Google’s Publisher Policies.

 

2. Who We Are (Data Controller)

For the purposes of the GDPR, the Data Controller is: The UK Blend Contact Email: info@theukblend.com Location: United Kingdom

 

3. What Data We Collect

We collect information to provide a better visual storytelling experience.

A. Information You Voluntarily Provide

  • Communication Data: If you contact us via email or a contact form, we collect your name, email address, and the content of your message.

  • Subscription Data: If you sign up for a newsletter, we collect your email address.

B. Information Automatically Collected

When you access The UK Blend, we (and our third-party partners like Google Analytics) automatically collect:

  • Technical Data: IP address, browser type and version, time zone setting, operating system, and device type (mobile, tablet, desktop).

  • Usage Data: Pages you view, how long you stay on a Web Story, which stories you swipe through, the links you click (“Read More”) and interaction with advertisements. 

  • Cookies: Small data files stored on your device (see our Cookie Policy).

 

4. How We Use Your Data

We process your data under the following legal bases:

  1. Consent: When you explicitly agree to our use of cookies or subscribe to our newsletter. Required for placing cookies and serving personalized ads.

  2. Legitimate Interests: To analyze how our audience consumes our stories so we can improve our content, maintain website security, and ensure the site functions correctly.

We use your data to:

  • Display our Web Stories correctly on your device.

  • Monitor the performance of our website (via Google Analytics).

  • Detect and prevent technical issues or fraud.

  • Serve relevant advertisements (AdSense)

  • Respond to your inquiries.

 

5. Advertising (Google AdSense)

We use Google AdSense to display advertisements on our website. This is how we keep The UK Blend free to access.

  • Third-Party Vendors: Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to this website or other websites.

  • Advertising Cookies: Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our sites and/or other sites on the Internet.

  • Personalization: By default, ads may be personalized based on your interests. You can opt out of personalized advertising by visiting Google Ads Settings.

For more information on how Google uses data when you use our site, please visit: Google’s Privacy & Terms site.

 

6. Third-Party Services & Data Sharing

We do not sell your personal data. However, we share data with the following trusted third-party service providers to help us operate:

  • Google Analytics (GA4): We use Google Analytics to understand website traffic. Google may collect your IP address and usage data.

  • WordPress: Our content management system and story plugin may process data to render the visual stories.

  • Hosting Provider: Our website is hosted by Siteground, which processes data to serve the website files.

 

6. International Data Transfers

Our servers or third-party providers (like Google) may be located outside the United Kingdom or the European Economic Area (EEA). Whenever we transfer your data internationally, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection.

  • We use specific contracts approved for use in the UK (Standard Contractual Clauses) which give personal data the same protection it has in the UK.

 

7. Your Legal Rights (GDPR)

Under the UK GDPR, you have the following rights:

  • Right to Access: You can ask for copies of your personal data.

  • Right to Rectification: You can ask us to correct inaccurate information.

  • Right to Erasure: You can ask us to delete your personal data (“Right to be forgotten”).

  • Right to Restriction: You can ask us to restrict the processing of your data.

  • Right to Object: You can object to our processing of your data (e.g., for direct marketing).

  • Right to Data Portability: You can ask that we transfer your data to another organization.

To exercise any of these rights, please contact us at info@theukblend.com.